How it all began: the early days of Visan

Tell your Visan’s origins date back to 1928, when the company was founded with a strong connection to agriculture and the trading of cereals. From the very beginning, Visan developed a deep understanding of raw materials, production processes and quality control. This early knowledge laid the foundations for a long-term project that would gradually evolve from agricultural activity into specialised animal nutrition, always guided by a commitment to learn and improve our products.

1928

Visan Foundation

Initially for the purchase/sale of cereals.

1950

First production

Initially for the purchase/sale of grains. The first livestock feed production plant is installed.

1970

Pet Food First

Visán begins producing its first pet food using livestock farming technology.

1993

First dedicated pet food production plant

The first dedicated pet food production plant is installed.

1996

First line of food

The first line of cat food under the "Bony" brand is launched on the market.

1998

First super premium brand

It creates the first super premium brand "Visán Supremo".

2001

High-tech machinery

The existing production plant is being replaced with high-tech machinery for the production of dog and cat food.

2003

Internationalization

Beginning of the internationalization of Visan.

2005

First natural appetizer

The first natural pet food attractants are created.

2007

First R&D center

The first R&D center for the continuous improvement of pet food is created.

2011

Second production plant

The second pet food production plant with the most modern technology in Europe is installed.

2012

Triple Crown Purchase

Visán buys, among others, the Triple Crown brand, a leader in its specialized segment.

2013

Optima Nova

Launch of Optima Nova, the first brand in Spain with 40% fresh meat.

2015

Amanova

Launch of the Amanova , consisting of super premium wet foods and snacks.

2016

Evoque

Launch of the super premium Evoque range.

2017

Trovet

Visán acquires the international brand Trovet, whose products focus on the veterinary channel.

2017

Banters

The Optima range is being replaced by the Banters brand, which has a new image more closely aligned with the needs of our customers.

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